Product Marketer (IC)

About Genuin

Genuin is powering the next generation of community-driven engagement and media infrastructure. Our platform enables brands, retailers, publishers, and consumer platforms to embed video-powered community experiences directly into their owned and operated environments, unlocking deeper engagement, stronger relationships, and meaningful new revenue streams.

Role Overview

We’re hiring a high-agency Product Marketer to own the narrative and go-to-market for:

1. Octo our multi-model, multi-agent, multi-tool orchestration layer
2. Maya: The interface powering generative experiences, engagement, and monetization
3. Capability Marketplace: plug-and-play AI capabilities that turn brands into frontier AI companies

This is an independent contributor role. You will:

1. Define how the market understands our product
2. Create high-impact product narratives and demos
3. Execute end-to-end using AI tools
4. Improve how the company communicates internally

We optimize for quality over quantity. Fewer assets. Higher impact. Real outcomes.

What You’ll Own

1. Product Narrative (Octo + Maya)

1. Turn complex AI infrastructure into clear, differentiated use cases
2. Explain:
3. How Octo orchestrates models, agents, and tools
4. How Maya converts engagement into revenue
5. Build narratives that connect:
6. Product → Experience → Business outcome

2. High-Impact Video & Demo Content

1. Create deep, product-first videos:
2. Use-case walkthroughs
3. Before → After → Impact stories
4. Focus on:
5. Clarity
6. Conviction
7. Differentiation
8. Output expectation:
9. 2–4 exceptional assets/month (not content volume)

3. Product Launches (End-to-End Ownership)

1. Own:
2. Positioning
3. Messaging
4. Core assets
5. Distribution logic
6. Turn every launch into:
7. A flagship narrative
8. A flagship demo
9. Sales-ready assets

4. Category & PR Narrative

1. Position Genuin as:
2. Not a tool
3. Not an ad network
4. But generative engagement & revenue infrastructure
5. Create narratives like:
6. “Brands as AI companies”
7. “From campaigns → continuous generative experiences”

5. Internal Communication (AI-Driven)

1. Improve how the company communicates:
2. Product updates → clear narratives
3. Sales insights → structured outputs
4. Implement AI workflows that:
5. Increase clarity
6. Reduce noise
7. Speed up decisions

6. AI-Native Execution

1. Use AI to:
2. Script, edit, and produce content
3. Iterate on messaging
4. Build repeatable workflows
5. Operate as a team of one with leverage

Success Metrics (You Own These)

1. NPS: 60+ (world-class for B2B infra)
2. Product Clarity:
3. 70% of prospects understand Octo + Maya in first conversation
4. Revenue Influence:
5. 40% of enterprise deals influenced by your assets
6. Sales Velocity:
7. 20–30% faster deal cycles
8. Content Effectiveness:
9. Top-tier engagement (not volume)
10. Sales actively using your assets
11. Internal Impact:
12. Faster, clearer communication across teams

What We’re Looking For

Must-Have:

1. Proven ability to own strategy + execution independently
2. Experience in:
3. Product marketing / growth for AI, AdTech, MarTech, or infra products
4. Strong skills in:
5. Product storytelling
6. Video/demo creation
7. Narrative clarity

You Are:

1. High ownership — you don’t wait for direction
2. Taste-driven — you know what great looks like
3. Systems thinker — you build leverage, not just output
4. AI-native — you use AI daily to multiply your impact

What This Role Is Not:

1. Not a social media/content volume role
2. Not dependent on large teams or agencies
3. Not focused on vanity metrics

Why This Role Matters:

You'ill define how the market understands:

1. What Octo enables
2. Why Maya changes engagement
3. How brands become AI-native through Genuin

This is not about marketing features. This is about defining a category.

Application Filter (Required)

Answer this in your application as an attachment:

Explain Octo + Maya in a way that would convince a $100M brand to rethink their engagement and monetization strategy.

If you can’t make it clear and compelling, this role isn’t for you.