Product Marketer

Location: Remote (US, Europe preferred)

Team: Marketing

Reports to: Chief Marketing Officer

Partners with: CEO, Head of Product, Product & Engineering Leads

ABOUT GENUIN:

Genuin is building the next layer of the internet: a video-powered infrastructure that embeds directly inside the apps and websites consumers already love. Publishers, retailers, consumer service providers, creators, and advertisers use Genuin to drive engagement, discovery, conversion, and new revenue through contextual, shoppable, community-driven video experiences.

As we scale our product suite from embeddable video feeds and content aggregation to a broader media network and agentic AI orchestration, we’re expanding our marketing team with a product marketer who can bring clarity, craft, and momentum to everything we build.

This is a rare opportunity to join a fast-moving B2B startup at the center of media, commerce, AI, and community-led growth.

ROLE OVERVIEW:

We’re looking for a Product Marketer who can sit at the intersection of Product, Marketing, and GTM, someone who can translate technical capabilities into compelling narratives, guide customers through our ecosystem, and help build the category we are defining.

This role is hands-on, execution-driven, and content-obsessed, but with room to grow into a strategic leader as the company scales. You’ll be the connective tissue between what we build and how the world understands it, shaping how Genuin is positioned across our website, customer stories, partner activations, and thought leadership.

If you thrive in high-velocity environments and love turning complexity into clarity, this is your playground.

KEY RESPONSIBILITIES:

1. Product Messaging & Storytelling

1. Translate product capabilities across Genuin SDK, Genuin Network, Monetize, Content Aggregation, and gAI into crisp, customer-ready narratives.
2. Help define product differentiation and category position in a fast-evolving market (video, social, AI, adtech, retail media, creator economy).
3. Maintain and evolve the messaging hierarchy across the website, sales materials, and partner playbooks.

2. Website Leadership & Content Development

1. Manage the ongoing development of the Genuin website, ensuring clear navigation, strong conversion paths, and product-led storytelling.
2. Write and structure landing pages, product descriptions, and use-case content.
3. Partner with design + product to ship updates regularly and cleanly.

3. Product Enablement: Use Cases, Guides, and Developer Docs

1. Create and manage use cases, case studies, customer spotlights, and vertical-specific playbooks.
2. Work closely with the product team to coordinate updates to documentation, onboarding guides, and developer resources.
3. Maintain consistency across customer workflows, feature launches, and release notes.

4. Social Media, Thought Leadership & External Story Creation

1. Support the CMO and CEO with development and daily execution of thought leadership content across LinkedIn, Threads, Genuin communities, and partner channels.
2. Publish regular product announcements, feature rollouts, and explainer content.
3. Build Genuin’s voice as the default infrastructure for video-powered community experiences.
4. Podcast management and support

5. Community & Ecosystem Building

1. Cultivate a community of product, innovation, and marketing leaders across customers, prospects, and partners.
2. Surface insights from the field that shape our roadmap and GTM priorities.
3. Build relationships with relevant journalists, analysts, and industry voices.

6. Event, Partner & Network Activation

1. Support co-marketing with key partners and customers (retailers, entertainment brands, publishers, adtech platforms).
2. Assist with event prep, content, collateral, and post-event amplification.
3. Project-manage partner activations for launches and campaigns.

WHY YOU!?!

Experience

1. 3–5 years in Product Marketing at a high-growth B2B or B2B2C startup
2. Background in video, social, adtech, martech, AI, or adjacent spaces.
3. Strong history of contributing to (or owning) product launches, messaging frameworks, and customer-facing content.
4. Experience working cross-functionally with product, engineering, design, and sales.

Skills & Strengths

1. Exceptional writing and storytelling, able to distill complex concepts into crisp, compelling explanations.
2. Strong understanding of social media best practices, short-form content, and product-led GTM.
3. Natural ability to produce high-quality marketing materials with speed and accuracy.
4. Comfortable supporting developer documentation and translating technical language into friendly, actionable content.
5. Confident working in ambiguity, and turning that ambiguity into structure.

Mindset

1. Builder mentality: you love shipping, iterating, and improving things in real time.
2. High personal accountability, attention to detail, and pride in craft.
3. Comfortable juggling multiple workstreams without losing quality.
4. Excited to grow with a company scaling quickly across partners, verticals, and markets.

What You’ll Help Us Shape

1. A new discipline inside one of the fastest-growing media/AI startups.
2. The evolution of a category-defining product at the intersection of video, community, and AI orchestration.
3. The voice and story behind a platform reaching tens of millions of consumers across the open web.
4. A seat at the table with founders, product leaders, and industry partners shaping the future of digital media.

Interested? Let’s Build the Future of Media & Marketing Together.